The Most Important Link Attributes in SEO & there Work – Must See!

Have you ever thought that how a particular URL is treated when It’s included in your WebPage? What does the mean of “nofollow”, “dofollow” etc.?

So yes these known as the link attributes in SEO, how it looks?

<a href=”http://www.example.com/” rel=”nofollow”>Link text</a>

This is how a link attributes look; even you can check your own that which anchor text has used what type of link attribute?

What type? Yes, there are many kinds of link attributes that are used for SEO purpose, later in this blog, you will find out them.

Why do we need to use Link Attributes?

Before using a Link Attribute we will have to understand how the link attributes works. At first glance the link attributes looks so complex if you are not familiar with HTML but there is no need to worry after having the basic knowledge of this language.

So, a Link Attribute always includes two important things first one is the “Link” itself and the other is “type of link”, like the link has paid content redirection or its user-generated. Both part is important but we will have to focus mainly on the different types of Link Attributes.

Types of Link Attributes

As we discussed that there are Variety of Link attributes those we can use, so here I have listed some of the important link attributes hope it will help you:

NoFollow Link Attributes

According to Google:

Use the nofollow value when other values don’t apply, and you’d rather Google not associate your site with, or crawl the linked page from, your site. (For links within your site, use robots.txt, as described below.)

In other words “No Follow Link Attribute” should be used only where we don’t want to pass the authority of our website. For using the No Follow Link Attribute we have to use this code:

<a href=”http://www.website.com/” rel=”nofollow”>Link Text</a>

DoFollow Link Attribute

As opposed of NoFollow a DoFollow link attribute pass the link value or juice, DoFollow links allow Search Engine Bots to follow them and follow the website.

In simple language a DoFollow link is a link that doesn’t have any of the rel attributes with a No Follow Value.

But do you know that what is the best part about a DoFollow Link Attribute? We don’t need to tell or add any kind of tag for a backlink to say that it’s a DoFollow Link Attribute.

Here is an Example of a DoFollow Link Attribute or tag:

<a href=”www.example.com>infojerk</a>

User Generated Link Attributes

User Generated Link Attributes or UGC, recently Google has launched two different link attributes and one of them was UGC.

Basically what this tag introduces is that the particular piece of content is created by a user or visitor of our website, which makes a differing value in the eye of search engine bot.

This is the example of User Generated Content A.k.a UGC:

<a href=”http://www.example.com/” rel=”UGC”>Link text</a>

Sponsored Link Attributes

As I told you in the last topic that there were two link attributes were introduced by Google where the first was UGC and the second one is Sponsored Link attribute.

Sponsored Link attributes used for the content which is sponsored by someone so that the Google Bot can understand it easily.

According to Google:

Links contain valuable information that can help us improve search, such as how the words within links describe the content they point at. Looking at all the links we encounter can also help us better understand unnatural linking patterns. By shifting to a hint model, we no longer lose this important information, while still allowing site owners to indicate that some links shouldn’t be given the weight of a first-party endorsement.

Here is the example of Sponsored Link attribute:

<a href=https://infojerk.net rel=”sponsored”>mysite</a>

No Index Link Attribute

Have you ever created a Web Page that you don’t want to be ranked in Google SERPs? But you don’t know how? So here the No Index Link Attribute come in a rising, with it you can do the same.

Here is the tag example of No Index Link Attribute:

<a href=”http://www.example.com” rel=”noindex”>Link text</a>

No Archive Link Attribute

No Archive is like you are preventing Google to Re Index or cache of your website, many people treat it like the suspicious thing and recommends that we should not do it because Google can ban our website for it but we all know that there are many myths and rumors in the SEO world. There are many reasons behind using the No Archive Link Attribute, like:

  • People will be able to access your website even it is down.
  • Google also provides a “text only” version of the page that gives an idea of how it “sees” your page.

Here is the Example of No Archive Link Attribute:

<meta name=”robots” content=”NoArchive”>

No Snippet Link Attribute

According to Google:

Do not show a text snippet or video preview in the search results for this page. A static image thumbnail (if available) may still be visible when it results in a better user experience. This applies to all forms of search results (at Google: web search, Google Images, Discover).

Here is the Code Example:

<meta name=”robots” content=”nosnippet”>

No ODP Link Attributes

First thing first NO ODP stands for No Open Directory Project, it tells search engine crawlers not to use metadata from the Open Directory Project for titles or snippets displayed in search results for the particular page.

<meta name = “Googlebot” content = “NOODP”>


So, this was all about the Link Attributes and now I hope that you have got the proper idea about all of the Link Attributes.

But don’t worry if you still have any issue regarding any topic because we are just a comment away from you!

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