Social Media Optimization (SMO) – The Guide That Made Many Experts – You Should Not Miss!!!

Social Media Optimization - Infojerk

Social Media!!!

Is this your Favourite part of Digital Marketing, and you want to master it?

So, this blog will really help you and you will get a clear insight over Social Media Optimization.

For the clear insight I have broken the guide in some easy steps:

What Social Media Optimization Stands For?

Why do we have a need To Optimize Our Social Media Channel?

Social Media Networks – Purpose

How Does Social Media Optimization (SMO) Work?

Some Confusion in Social Media!

We hope that the guide will really help you, so without wasting the time let’s start with the First step over Social Media Optimization.

What Social Media Optimization Stands For?

So, first, we will start that what does a social media optimization stands for?

Let’s suppose:

You have updated a particular post or webpage in your website and you know that it’s too good for the people but only if they know about it, okay!

But the questions arise that how they will know about it?

Now the situation is you will need to get impressions and visits on that page or blog, so now the concept stand out about “Social Media Optimization or SMO”

In Other Words:

Whenever you try to achieve your goal over your website or a landing page using Social Media then it consists of a process known as social media optimization.

Hope you get the point, now let’s move on the next topic that why do we have a need to optimize our Social Media Account?

Why do we have a Need to Optimize Our Social Media Channels?

When someone says, “Everyone else is doing it,” I generally turn and run. That’s just not a good reason for doing… anything.

But when it comes to social media marketing, “what everyone else is doing” can be good information. It can help you know what’s working and what’s not—so you can develop your strategy without having to learn the hard way.

Below are some best practices you can implement and experiments you can run for optimizing your social channels.

  • Use the Proper Image Dimensions for Social Profiles and Posts
  • Test Post Frequency to Find Your Sweet Spot for Each Network.
  • Figure Out the Best Times to Post.
  • Integrate Social With Your Other Marketing Channels.

Now let’s move to the next topic which is about to choose the best social network.

Useful Social Networks – Purpose

According to Hootsuite here are 10 different types of Social networks; even with the hard work they have found their purpose also:

  • Social networks—Connect with people
  • Media sharing networks—Share photos, videos, and other media
  • Discussion forums—Share news and ideas
  • Bookmarking and content curation networks—Discover, save and share new content
  • Consumer review networks—Find and review businesses
  • Blogging and publishing networks—Publish content online
  • Interest-based networks—Share interests and hobbies
  • Social shopping networks—Shop online
  • Sharing economy networks—Trade goods and services
  • Anonymous social networks—Communicate anonymously

Hope this Hootsuite guide will help you to pick your social network which is already banging in your niche.

Now let’s move to our next topic.

How does Social Media Optimization Works?

Do you also curious about the same?

Don’t worry because here with the guide you will clear your all doubts!!!

Friends, basically there are many social networking websites like:

Facebook, Twitter, Instagram, etc.

But what do you think; do all the social networks work as the same?

The answer is no!!!

All social networks have different work algorithms and we have to optimize our profile and post according to them like Twitter and Instagram has a feature of hashtags, but hashtag doesn’t have a good effect in Pinterest, isn’t?

So, that’s why we have a need to understand the working algorithm of each and every network.

And these techniques come in handy while you use the “Social Media Optimization”
Where we promote (paid promotions as well free) our content or product over the several social media or networks like:

  • Facebook,
  • Instagram,
  • Twitter,
  • Linkedin,
  • Tumblr,
  • Pinterest,
  • Youtube
  • Reddit, etc.

It means we can say that:

“To increase the social signal onto your content or increase your sales through social media is known as Social Media Optimization, Isn’t”

Here is the last thing which is important to cover this topic, so let’s complete it.

Important Things you should Take Care While Posting Over Social Media!

There are many factors that measure your success on Social Media, but first, you have a need to keep an eye over some things while posting, like:

  • What time your users mostly like to be online?
  • What are your user’s demographics?
  • Is your post covering the maximum of your audience?
  • How you can get the most of the views on Social Media?
  • How often you should post on? Etc.


If you think that Social Media Optimization is something you can’t do, so don’t be confused because Social Media Optimization is nothing big and everybody can do it by just using the concentration while working.

Hope that you have got the point and if it is, so Comment, Like and Share thanks!!!

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