Have you started your website for products and services?
Now you want to sell them like hotcakes?
So, PPC (pay per click) can be the right choice for you
It is also known as SEM (Search Engine Marketing) and stand for the best model in Digital Marketing.
The concept of PPC or SEM raised when you want to promote your services or sell your products by the first day or ASAP because it helps us to get our goal fast.
Pay Per Click – Search Engine Marketing – What It Stands For?
The SEM is an aspect of Internet marketing, where you have to pay the search engine to display your ad on the top of SERP (Search Engine Result Page).
There are many Search engines like Google, Bing, and Yahoo and they have their tool to manage Pay Per Click marketing.
But the major search engine used today is Google and they have Google Ads in the manner of Paid Marketing.
So, here we will only talk about Google Ads.
If someone wants to run their ad campaign in Google so they will need to pay some charges to Google Ads and then you will able to use paid marketing for your product or services.
In other words:
When someone clicks to your ad in SERP so you will need to pay the money.
That’s why it is known as pay per click or pay for a particular click.
The process to Use Google Ads for Marketing
Yes, Friends, the Ad campaign is the word to use for your Paid marketing; actually, you have to follow a process before activating your first ad campaign.
So, here is a Steps Guide:
- First, we will need to open the Google ads.
- Second, we have needed to set a campaign by using appropriate keywords.
- Third and last, in this step, we have needed to run the campaign.
I hope you got the point.
But here we have something for you; this info-graphic will help you in the best manner:
Pay Per Click or PPC/SEM is not the easy to play marketing tool even it’s the most expensive tool, and it works for you only if you choose the best keywords for your product or content.
We hope that you have got the point!