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The Lazy Person’s (Beginners & Experts) Guide To Search Engine Optimization (SEO)

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Compressed - SEO - Search Engine Optimization - Infojerk.net


Did you also get hit by the title?

Don’t worry because it was not for you, who came here for learning Search engine optimization and best practices whether it’s about the Beginner or experts Guide.

So, Friends here we have divided the whole concept of SEO in some small points, those will move from downward to upward, let’s take a look about you are going to learn in this guide:

  • What is SEO (Search Engine Optimization),
  • How to learn, apply and do SEO?
  • Successful SEO aspects?
  • What Off-Site activities SEO Consists?
  • What are the types of SEO?
  • How to be a better Search Engine Optimization Expert?
  • The trickiest terms in Search Engine Optimization (Interview questions)?
  • Last, some freaky questions in Search Engine Optimization!!!

Dear folks, without wasting your time let’s start the journey of Beginner to Experts SEO.

SEO (Search Engine Optimization) – Made Simple – Even Your Kids Can Understand?

Friends, I hope that you have already found out about it because this is the most common type of question but believe me here you are going to have a clear and remunerable answer for it.

So, according to Search Engine Land:

“SEO stands for the “Search Engine Optimization”, which is a kind of process that helps your website to get the traffic from “organic” and “natural” search results on search engine like Google, Bing, etc.”

Friends, I hope that now you have got a clear answer about “What is SEO”, so let’s move to our next topic which is:

Actionable Tips over Learning, Applying and Doing Search Engine Optimization for Every Website.

In My opinion of more than 4 years experience and meet up with great leaders I have found some amazing ways those can really help you to be an SEO expert, even one of them you are still doing.

So, actually there are three most common ways those have built the many SEO experts:

  1. First one is reading the blogs (you are already Doing),
  2. The second one is to follow the Video tutorial over YouTube and other platforms, and
  3. Last is to get certification besides practicing.

Stop because first two methods are easy to understand but when it comes about the last method, so people find it more complicated to understand; they start building misconception between the SEO expert and more certification.

Yes, they start assuming that more certifications will make them expert in SEO, but in actual it’s not like that you will need to do practice the latest known facts and strategies to be an expert.

Hope you have to find the way for learning and doing SEO for any kind of Website, but now the question is How? So let’s see what makes a Website stand out the competition?

How to make any Website Rank Out with amazing SEO Aspects?

Friends, there are many SEO aspects that help you to achieve your goal in the online community, but here I’ve listed four most amazing SEO Aspects, so let’s start to read about them:

  1. First one is, Search engine ranking and visibility,
  2. The second one is, On Site SEO,
  3. The third one is, Links and Link building,
  4. Fourth and last is Keywords and Keywords research.

So, let’s read about them individually.

According to Moz Search Engine Ranking and Visibility stands:

“Ranking refers to the process search engines use to determine where a particular piece of content should appear on a SERP.

Search visibility refers to how prominently a piece of content is displayed in search engine results.

Highly visible content (usually the content that ranks highest) may appear right at the top of organic search results or even in a featured snippet, while less-visible content may not appear until searchers click to page two and beyond”

According to Moz On-Site SEO stands for:

“On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website.”

In order to improve search engine ranking and visibility. This can involve optimizing both the content and HTML source code of pages on a site.”

According to Moz Links and Link Building or Off-Site SEO stands for:

“Links are immensely important for SEO and make up the lion’s share of “off-site SEO” (also called “off-page SEO”). Characteristics of a site’s internal and external links can greatly influence its rankings within search engine results pages (SERPs).”

Last, According to Moz Keywords and Keyword Research stands for:

“Keywords are the words and phrases that people type into search engines in order to find what they’re looking for. By extension, they also describe what a piece of content (or an entire website!) is all about, and they’re the words at the heart of on-page optimization. They still play an important role in a site’s ability to rank, so by identifying the right words and phrases to target you can have an outsized impact on achieving your SEO goals.”

So, I hope friends that you got the point of SEO aspects and these aspects will help you, let’s move toward the next milestone of Search engine optimization.

What are Some Off-Site Activities Consist of Search Engine Optimization?

Some people think that SEO is nothing just a link building process, although some think that SEO is nothing but making a website and writing anything about any service and about any product.

But in actual they both are right, yes because individually in both cases SEO is nothing but when it gets combine so it makes the successful marketing strategy.

Successful SEO Strategy = On-Site SEO Activities + Off-Site SEO Activities

So, about On-Site SEO we will discuss later but now let’s have a look over Off-site SEO Activities which consist:

Social Sharing

“Social Sharing is nothing but sharing your product and services “about” on another website in text format.”


“Bookmarking is a way to try submitting your link on other websites so, it can be index fast”


“Classified is another way that helps you to add your products and services to sell onto other websites”

Blogging/Micro Blog/Web 2.o

“These all activities are almost same and acquire big respect in the link building world, where we submit a large amount of content on a high traffic and blog submission website to get the benefit of that traffic.


“Directories are the kind of websites where you can submit your any of the webpage, to get a backlink and fast indexing of that page.”

Forums Submission

“Forum submission is a way that helps you to get more traffic besides fast backlink creation.”

Question and Answers

“Question and answer is a great way to connect with the customer, those are specifically talking about your product and services.”

Business Listing

“Business Listings helps you to get more insights toward your business and product with an existing customer of the listing websites”

Image/ Info-Graphic/Media Submission

“Image, Info-Graphic, PPT, PDF and another kind of media submission is nothing but a way to get powerful backlink also the great and engaging traffic.”

Video Creating and Sharing

“Video creation and submission is actually my favorite, which helps us to create a powerful back-link to your website.”

Events Creating

“Suppose you are business, who can organize the meet-ups and events, so this SEO activity can help you to get more attendees.”

What are the Different Types of SEO (Comparisons)?

“Every coin has Two Faces one is Bad and other is good”

As like the above words, Search Engine Optimization (SEO) also has different faces, like:

Black hat SEO

Will get you where you want to go faster. It is usually less costly because you are taking shortcuts to the top by going against published Google Webmaster Guidelines. In fact, many black hat SEO tactics are specifically spelled out in the guidelines as things you should NOT do. As such, they carry the risk that your website and/or content will be banned from search results or demoted the next time Google updates its ranking algorithm. That’s no small concern. Google updates its ranking algorithm roughly 500-600 times a year. Black hat SEO returns value quickly, but there is a high risk that the value cannot and will not be sustained.

White hat SEO

On the other hand, adhere to Google Webmaster Guidelines but usually take longer and cost more to carry out as a result. On the upside, white hat SEO carries far less risk and tends to deliver lasting and compounding value over time. You’ll find most of the respected SEO and content marketing companies like Moz, Search Engine Journal, Search Engine Watch, Search Engine Land, Search Engine Roundtable, the SEM Post, Stone Temple, GSQI, and Philadelphia-area Seer Interactive and SEMRush all use and recommend white hat SEO tools and techniques.

Grey hat SEO

Falls somewhere in the middle as these tactics are not specifically called out in Google’s Guidelines. You should be cautious about taking this path as it is not safe to assume that just because a specific technique isn’t labeled or mentioned as being deceptive and one that will get you into trouble, that it will not interfere negatively with your rankings.

Is This Easy to be a Great Search Engine Optimization Expert?

Friends, if we talk intellectually so it’s easy to be the “Search Engine Optimization Expert” but actually it’s not that easy.

But damn sure you can be the expert by doing hard work and having updates knowledge industry and here I have made some steps guide. That will really help you to be the “SEO Expert”:

Step 1: Understand how search engines work

Step 2: Get to know The Basic Search Engine Marketing Concepts

Step 3: Understand the true meaning of SEO

Step 4: Choose the right SEO Training

Step 5: Stay informed about SEO changes

Step 6: Choose the Right SEO Tools

Step 7: Practice SEO – Don’t stay theoretical

Step 8: Demonstrate your SEO Expertise

Step 9: Be Patient

Step 10: Follow the leads of established SEO Experts

So, I hope that the Steps will, more importantly, help you. Let’s move to our next topic which is the extraordinary terms in SEO.

Bugger Off the Confusing Terms in SEO!!!

Friends, do you also willing to have the experts insight in Search Engine Optimization (SEO)? So, you don’t have a need to worry because here we have made a Terminology guide that will help you to know about some important terms in SEO.

So, let’s start

Crawl Errors – Crawl errors occur when a search engine tries to reach a page on your website but fails at it.

Crawl Delay – The time frame between separate requests bots make to your website. Basically, it defines how fast a bot will crawl your site. Having a crawl-delay setting tells bots, who choose to follow it (like Yahoo!, Bing, Yandex. etc.), to wait for a certain amount of time between single requests.

Keyword Proximity – It refers to the distance between the “search term individual keywords”.

Keyword Prominence – How prominent your keywords are within key elements of your web page. It is measure like how close to the beginning of the page’s TITLE tag, heading tags (H1, H2, H3, etc.), and meta DESCRIPTION to your keyword phrase is placed.

Keyword density – It refers that about which No. of times your keyword appears on page V/S the number of words on the page. it should be 1 to 2 %

Keyword frequency – The more frequently a keyword appears in a given page or piece of content, the higher the keyword frequency.

Doorway Pages – It’s typically a large set of poor quality Web-pages, where each web-page is targeting to rank higher for the particular query or phrase.

Spamdexing – it’s nothing just deliberate manipulation of search engine indexes. it is like doing the indexing forcefully.

Google sandbox – A site is sandboxed when it is new and does not rank for the keyword phrases that are not incredibly competitive.

Omitted – These are the search result types, that Google considers on the page to be of low quality content/duplicate content/with an algorithmic penalty.

Bounce Rate – Bounce rate is of a particular page which is equal to the peoples those come and go back from the page (in session) divide by the total visits and into hundred.

Exit rate – Is the percentage of people who left your site from that page.

Dwell Time – Dwell time is a metric that calculates user engagement, session duration, and SERP.

Zombie Pages – Zombie pages are pages on your site that don’t bring in any traffic.

Answers of Freaky Questions in Search Engine Optimization

If you are a student or someone who is preparing for the career in Search Engine Optimization, then this part is surely going to be the best for you.

So for readers, here I have prepared a list of questions that will definitely help you to stand out the competition, so let’s start.

Question: How do you ensure that your web pages are ready for link building?

Answer: Here are three basic steps that I will follow:

  • Laying out your internal pages.
  • Do the basic On-Site SEO.
  • Pick thematic keywords.

Question: What is the Diversification of Anchor Text?

Answer: Diversification in SEO is not that complex; here is the ideal way to diversify your keywords:

  • Generic (25%)
  • Primary (15%)
  • Brand (15%)
  • Secondary (10%)
  • URL (10%)

Question: In which year was Google founded?

Answer: Google was founded on 4th September 1998.

Question: How to find that particular pages are Indexed or not?

Answer: site: page URL

Question: What is the Difference Between Articles and Blogs?

Answer: This question is very tricky and often creates confusion, but here the difference will get you helped.


  • No Personal opinions
  • Well Researched
  • Not SEO Optimized
  • Articles Rate is high
  • Share Only Informative Things


  • Mostly Personal Opinions
  • No-in Depth Researched
  • SEO Optimized
  • Rates are Effective
  • Share any types of content

Question: Can you tell me something about Googlebot?

Answer: Googlebot is nothing just a robot used by Google for preventing the spam in Google search engine and to do the work of crawling, indexing, and ranking.

Question: What is Cross-linking and what is the function of Crosslinking?

Answer: Friends, Cross-linking is not rocket science, It’s just a concept of link exchange.

Question: What are the most common SEO blogs that you frequently read?

Answer: I think this should let me to you…

Question: What is the Difference between SEO and SEM

Answer: SEM (Search Engine Marketing), it is used for the promotion of the website through paid advertising by increasing their visibility in Search Engine Result Page (SERP) in the Ads section. While SEO is optimizing the site to increase the organic ranking of a site.

Question: How To Get Google Snippet Bat?

Answer: “How can I get MY content in the Featured Snippet?” Fortunately, there’s no need to guess. SEMrush recently did a massive Featured Snippet study (they analyzed a whopping 80 million keywords). And they found that adding a Q&A section to your content works Really well for grabbing the Featured Snippet spot.)

Question: What Is Alexa?

Answer: Alexa is a global ranking system that utilizes web traffic data to compile a list of the most popular websites, the Alexa Rank. The lower your Alexa rank, the more popular.

Question: What is a Web Crawler?

Answer: Web crawlers, also known as web spiders or internet bots, are programs that browse the web in an automated manner for the purpose of indexing content.

Question: Can you guess the name of bots for different search engine.

Answer: There are many search engine besides there are many of the bots used by them, like:

  • GoogleBot
  • Bingbot
  • SlurpBot
  • DuckDuckBot
  • BaiduSpider
  • YandaxBot
  • Sogoubot
  • Facebook External Hit

Bottom Line:

So, friends, we hope that the blog has helped you in the very right manner but if you still facing any kind of issues regarding Search Engine Optimization, then you don’t have a need to be worry and just comment us below in the comment box!!!


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