Everyone is talking about Influencers Marketing!
Do you also afraid that Influencers Marketing is going to replace the Social Media & Content Marketing?
Don’t worry here you are going to have the answer to all these.
Introduction – What is Influencers Marketing?
We will learn about it, but first, tell me that have you ever bought anything just because your uncle or your friends has recommended it?
If the next word of your mouth is “yes” then my friend this was nothing just an influence of your friend. And believe me, the same things happen in the online world where we know this phenomenon with the name of “Influencers Marketing”.
According to Influencers Marketing Hub:
Influencer Marketing is a hybrid of old and new marketing tools, taking the idea of celebrity endorsement and placing it into a modern-day content-driven marketing campaign.
Hope this definition is also enough to help you with the “replacement of social media and content marketing question”.
Who is an Influencer – Pole of Influencers Marketing
In the slang of Influencers Marketing Hub:
Influencers, unlike celebrities, can be anywhere. They can be anyone.
An Influencer can be a person who has a great follower and fan base over different social media like FaceBook, TikTok, Twitter, Instagram, Pinterest, Linkedin, etc. And this is not a chance that an influencer who has a great fan base over Instagram should have the same follower base over TikTok isn’t?
Besides as I told you that an Influencer can be anyone, they can be a cybersecurity blogger, a freestyle traveler, a well-amputated yoga master or a Techy person.
All you have to do just find the right niche’s influencer with the engaged audience and then contact them for your Influencer Marketing Campaign.
How to do Influencers Marketing?
Now, this is the question that you were waiting for, isn’t?
People thought that Influencers Marketing is a thing which is out of there league but believes me that everyone can do it?
As I told above, anyone can be an Influencer, so all you need to do is just approach a right influencer and here is a process listed below for it:
- Find your product and service’s niche.
- Using HashTags find and list the name of Influencers.
- Check their engagement rate by using the “engagement rate checker”, also focus on their followers and type of content they post often.
- Try messaging them with a good theme and attractive business proposal.
- Do meet them before landing the money.
- Start your Influencers Marketing Campaign.
I have listed the way which I use to do Influencers Marketing for my services, so it is possible if you not understand it in one go, try to read it again because it works every time!
What things you should see while choosing the Influencer?
If it’s about choosing the right influencer then here are some things those we have to consider:
Influencers Reach: This is an important metric while selecting an Influencer because it decides how many people will have exposure to your products and services.
Influencers Engagement: Engagement is like the juice of fruit and decides how many conversions you will get through your campaign.
Social Media Platform: Before finding an Influencer you will have to consider the point on which social network you are going to run your influencers marketing campaign.
Content Shared: Yes, you will have to consider it that which types of content that influencer share most often because it can tell you about the market own by Influencer.
Now I hope that you have got enough insight over it, but if you still want me to add something in this then just comment me below.