Are we going to talk about Negative Keywords?
Are Negative Keywords and Cross account negative keywords different?
Friend if you are also having these questions in your mind then you should not worry because here we have a:
Great News: You are going to learn about Negative Keywords, and
Better News: You are going to learn about Cross account Negative Keyword,
Before reading about the “Cross Account Negative Keyword” we have to understand about the “Negative Keyword” so let’s start.
Negative keywords are mostly used in Google Ads, Why?
Yeah, because of their application; they are the most important kind of keywords.
According to Google:
These are the kind of keywords that prevent your ad to be triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. This is known as a Negative Keyword.
Negative Keyword helps you to be safe by the unwanted clicks from the Search Engine Result Page (SERP’s).
You are running a PPC Campaign for selling shoes on “discounted price” but not “free”, so it means if someone searches for “free running shoes” or synonyms of these keywords then you want to ignore the unwanted clicks and unhygienic traffic toward your website.
So, for it, you will need to add “free” as the negative keyword.
How you will do it?
Simple, by just adding “-“sign at the beginning of your keywords.
Now assume one step ahead of that you have built a list of the negative keyword to reduce the work of adding them again and again across the different accounts, what will you do?
Cross Account Negative Keyword
Here is the concept of “Cross Account negative keyword” comes!
The concept is about the missing feature in Google Ads.
Yes, this is a missing feature in Google Ads which brings the challenge in front of the marketing agencies and franchises that could get the benefits from maintaining a single list of negative keywords and using them across the different accounts.
This is all about the Cross Account Negative Keywords.
I hope this little guide has helped you to understand and get the big answer to your question.
If you like it, so please comment and share it so the beginner can get a new motivation.